01
Semantic architecture
Defining topics, their relationships and where each page fits in the whole site.
- Semantic architecture
- Programmatic SEO
- Web development
- AI & automation
Joël Montpetit
From search data to code: I turn what people search for into well-structured websites, built to scale.
- 21
- affiliate websites managed as a network
- 4
- layers covered: application, server, SEO, AI
- 3
- AI agents designed and built into workflows
00 Profile
SEO that shapes a site’s architecture, not just its content.
At the core of the work: designing the semantic organization of content websites. Which topics to cover, how they connect, which page answers which intent. Those decisions then become structures, templates and rules that code applies at scale.
What makes this possible is the technical foundation: PHP (Laravel, WordPress), JavaScript and Python development, Linux server administration and production deployments. I don’t just recommend a structure, I build it.
01 Specialty
Semantic structures for content websites, designed through SEO and built with code.
Everything starts from real search data, which defines the site’s architecture: the topics, how they relate and the role of every page. Then comes the code: a structure that lets those pages be created and managed consistently, even by the hundreds.
Pillar topic
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Informational intent
- Guide
- FAQ
- Definition
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Comparative intent
- Comparison
- Alternatives
- Top picks
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Transactional intent
- Product
- Category
- Pricing
Content creation process
AI speeds up creation. Relevance to the user stays the rule.
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Analyze the data
Google Search Console and Google Analytics: real queries, search intent and page performance.
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Structure
Place every topic in the site’s semantic architecture before a single line is written.
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Create with AI
AI-assisted writing, guided by the strategy and the site’s rules.
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Check relevance
Purpose-built quality control agents make sure every piece stays relevant to the user.
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Position
Target brand terms and the organic queries connected to the brand.
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Measure and adjust
Track results in Search Console and Analytics, then keep improving.
02
Programmatic SEO
Designing structures that generate and manage large numbers of consistent pages.
03
Data-driven content
Starting from real Search Console queries and search intent to decide what to create.
04
Brand positioning
Ranking sites for brand terms and for the organic queries connected to the brand.
02 Experience
Current role
SEO Programmer / AI-Assisted Content Creator
Managing and developing a network of 21 affiliate websites, from infrastructure to strategy, through code and content.
Technical
- Own the full technical ecosystem: Linux servers, hosting, SSH, Apache/Nginx, DNS, SSL and backups
- Build and deploy web features in object-oriented PHP, with databases and Git
- Maintain production environments and resolve issues
SEO & strategy
- Analyze Google Search Console data: user needs, opportunities and performance issues
- Design pages and architectures around search intent
- Semantic strategies and programmatic site structures to organize content at scale
- Web, SEO and marketing strategy for a portfolio of digital properties
Content & AI
- Create, optimize and manage content at scale, with AI built into the production process
- Internal tools for performance tracking, content analysis and process management
- Continuous improvement driven by data and user behavior
Multiple projects, technical priorities and business goals handled in parallel.
03 Expertise
The technical foundation that makes the strategy work.
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01
Web development
Laravel applications, pure JavaScript applications and WordPress sites, with custom features.
- PHP and object-oriented programming
- Web applications with Laravel
- Applications built entirely in JavaScript
- HTML and CSS
- Python for tools, scripts and automation
- New features in existing applications
- Git for code management and deployments
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02
Architecture analysis
Understanding an existing system before touching it.
- Source code and project structure analysis
- Reverse engineering of web architectures
- Mapping components and their dependencies
- Finding the right place to intervene
- Precise technical specs for development
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03
WordPress
From installation to production, on real servers.
- Installation, configuration and migration
- Feature and theme development
- Optimization and troubleshooting
- Environment and .env file management
- Production deployments
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04
Infrastructure & production
Server administration, deployments and incident response.
- Linux administration and SSH
- Apache and Nginx
- DNS, SSL certificates and hosting
- Databases and backups
- Releases, migrations and incident diagnosis
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05
Data & internal tools
Tools built to track and improve a network of sites.
- Performance tracking tools
- Content analysis tools
- Process management tools
- Data analysis across multiple sites
- Automation of repetitive tasks
04 Artificial intelligence
Three specialized AI agents: strategy, development and quality control.
Here, AI is used to optimize processes, not just to generate content. Purpose-built, specialized agents are grounded in a real understanding of a site’s code, architecture and strategy, and governed by rules, relevance criteria and validation steps.
agent_01
Web strategy agent
- Built on the sites’ structure and architecture
- Evaluates topic relevance
- Guides the creation of new pages
- Assists with content writing
agent_02
Development agent
- Draws on knowledge of the existing architecture and code
- Accounts for dependencies between features
- Structures development requests
- Tailors them to each project’s context
agent_03
Quality control agent
- Evaluates content relevance for the user
- Checks consistency with the product or service presented
- Verifies defined criteria are met
- Assesses aspects of content quality
The method
- Understand the system
- Define the rules
- Automate
- Check the result
- Improve the process
05 Approach
A network of 21 affiliate sites, managed end to end.
Keeping the big picture while solving very specific technical problems, and running several projects, technical priorities and business goals in parallel. Day to day, the work spans all of these at once:
Tools
06 Contact
A website to grow? Let’s talk.
For a project, a collaboration or a conversation about SEO, development or AI, get in touch.